About this portfolio
This site is the professional portfolio of Maria Dominguez, a bilingual English and Spanish communications, brand and marketing leader with more than fifteen years of experience across corporate communications, consumer marketing, nonprofit advocacy, health, real estate and financial-services-adjacent organizations. It brings together her selected work, career timeline, credentials and recommendations in a single place so that hiring managers, recruiters, potential collaborators and prospective clients can quickly understand the breadth and depth of her experience.
Visitors can explore work by portfolio category or communications capability area, download a tailored resume for a specific category, request additional work samples, and read what former colleagues and reports have shared about her leadership. Maria builds and maintains this site herself, and every case study, credential and recommendation reflects work she led, co-led or supported. The goal is simple: make it easy to see how she connects strategy, creativity and operating discipline into communications that move people and grow organizations.
Marketing Communications transformation, from strategy to operating model
I'm a bilingual English/Spanish communications and marketing leader with 15+ years across corporate communications, journalism, nonprofit advocacy, consumer marketing, health, real estate and financial-services-adjacent environments.
My experience spans brand strategy, integrated campaigns, crisis and reputation, multicultural communications, internal communications and culture, content operations, influencer strategy, paid media, customer experience, AI-enabled workflows, media relations and team leadership.
Across multiple organizations, I've built or rebuilt functions, playbooks, workflows, reporting systems, content models, crisis protocols, training programs and audience strategies, so teams can work with greater purpose, consistency and scale.
My thought-process
Diagnose complexity → identify the real audience and business problem → create a clear strategy → build the operating system → enable people → measure and improve.
My Superpowers
The natural strengths and skill set I bring to each job opportunity, regardless of the role:
Strategic Creativity
I turn business goals into campaigns and brand narratives that move people, connecting insight, audience and channel into work that is both imaginative and on-strategy.
Empathetic Leadership
I lead bilingual, multidisciplinary teams with care and clarity, building trust, coaching talent and creating the psychological safety that lets people do their best work.
Operational Excellence
I build the systems behind the work: playbooks, workflows, reporting and AI-enabled processes that make communications repeatable, measurable and scalable.