✨✨✨✨✨✨✨✨
MED

Bright ideas live here

Tap anywhere to turn on the lights

Back to Explore Work
Portfolio Category

Technology & Innovation

SaaS, AI, emerging tech, communications intelligence, automation, digital transformation & vibe coding.

16cases of selected experience in this category
Affiliate storytellingAIAutomationBilingual contentBilingual marketingBrand strategyBrand systemsBusinessBusiness intelligenceBusiness journalismCareer mobilityCivic informationCommunications intelligenceConsultingContent systemsCross-functional processCSRCultureCustomer experienceDigital accessDigital platformsDigital presenceDigital skillsDigital transformationEconomic mobilityEd techEditorial leadershipEducationEntrepreneurshipExecutive interviewsHealthInfluencer marketingInfluencer strategyInnovationInspection workflowJournalismLifestyleMarketingMarketing operationsMedia literacyMisinformationNPSPaid amplificationParentingParticipant storytellingPartner coordinationPartner strategyProcess designProperty marketingProperty operationsPublic healthReal estateReal estate contentReal-estate technologyReputation managementSEO/AEOSmall businessSocial videoSocial-emotional learningSpanish QATeam leadershipTechnologyTechnology careersTechnology journalismTelecommunicationsTourismTrendsVendor managementVibe codingVoice of customerWebsitesWellbeingWorkflow automationWorkflow designWorkforce developmentYouTubeAffiliate storytellingAIAutomationBilingual contentBilingual marketingBrand strategyBrand systemsBusinessBusiness intelligenceBusiness journalismCareer mobilityCivic informationCommunications intelligenceConsultingContent systemsCross-functional processCSRCultureCustomer experienceDigital accessDigital platformsDigital presenceDigital skillsDigital transformationEconomic mobilityEd techEditorial leadershipEducationEntrepreneurshipExecutive interviewsHealthInfluencer marketingInfluencer strategyInnovationInspection workflowJournalismLifestyleMarketingMarketing operationsMedia literacyMisinformationNPSPaid amplificationParentingParticipant storytellingPartner coordinationPartner strategyProcess designProperty marketingProperty operationsPublic healthReal estateReal estate contentReal-estate technologyReputation managementSEO/AEOSmall businessSocial videoSocial-emotional learningSpanish QATeam leadershipTechnologyTechnology careersTechnology journalismTelecommunicationsTourismTrendsVendor managementVibe codingVoice of customerWebsitesWellbeingWorkflow automationWorkflow designWorkforce developmentYouTube
SocialSupported
Major-platform
partnership with bilingual editorial governance

Voting Misinformation Partnership: UnidosUS × YouTube × MediaWise/Poynter

UnidosUS

Supported a high-profile voting-misinformation partnership with YouTube and MediaWise/Poynter by coordinating partners, advising on digital-marketing best practices and audience-facing messaging, and providing Spanish-language QA.

Communications, Brand, Content & EditorialReputation, Media & AudiencePartnerships & Stakeholder Engagement
+ Technology & Innovation
HealthSubstantially contributed
6.3M impressions
across six creators; 875K video views

Ed Tech Back-to-School Influencer Campaign

UnidosUS

Helped build UnidosUS's first in-house influencer campaign to support Latino parents navigating digital access, social-emotional learning and COVID-19 school safety, combining creator authenticity with message guardrails and paid amplification.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business IntelligenceResearch & Audience Insights
+ Education & Economic Opportunity+ Technology & Innovation
EducationLed
Direct ownership
of small-business digital-skill success stories

Digital Skills Workforce Success Stories

UnidosUS

Developed workforce-development Affiliate and participant success stories showing how Latino entrepreneurs built digital skills, increased online presence and strengthened their ability to market and grow their businesses.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Technology & Innovation
EducationLed
Google-supported
tech/telecom career-pathway program

Latinx in Tech: Workforce Success Stories

UnidosUS

Developed workforce-development Affiliate and participant success stories around skills building and career pathways into technology/telecommunications, translating workforce-program outcomes into relatable stories for digital audiences.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Technology & Innovation
EducationLed
4+ years
225K weekday / 325K Sunday estimated readership

Business, Entrepreneurship & Economic Journalism

Diario El Informador

Reported on business, marketing, entrepreneurship, business intelligence and technology, interviewing owners and executives while editing contributors and strengthening the publication's editorial QA and visual systems.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business IntelligenceResearch & Audience Insights
+ Consumer, Media & Culture+ Technology & Innovation
EducationLed
3 countries
U.S., Uruguay & Venezuela client work

Freelance Small-Business Brand & Digital Advisory

Independent Consultant

Helped small businesses clarify audiences, positioning and digital presence through personas, tone of voice, bilingual content, competitive research and practical brand guidance, often reframing the requested tactic around the real business objective.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business IntelligenceResearch & Audience Insights
+ Consumer, Media & Culture+ Technology & Innovation
TechnologyLed
40+ hrs / mo
saved by AI reporting; 20+ hrs/mo content workflow

AI-Enabled Communications Operations

SWE Homes

Uses AI-assisted prototyping and vibe coding to turn recurring communications problems into practical internal tools, including content planning, bilingual scripting, property descriptions and executive reporting.

Operations & Business IntelligenceCommunications, Brand, Content & EditorialLeadership, Culture & Change
+ Built Environment & Infrastructure
TechnologyLed
2,000+ properties
tiered marketing system; 35 recurring processes

2,000+ Property Marketing Segmentation & Workflow System

SWE Homes

Supervised the creation of a 2,000+ property portfolio into a scalable marketing system by segmenting inventory, assigning deliverables by tier and creating AI-supported planning and description workflows with brand, SEO and compliance guardrails.

Operations & Business IntelligenceCommunications, Brand, Content & EditorialResearch & Audience Insights
+ Built Environment & Infrastructure+ Financial Services & Lending
TechnologySupported
Major platform
strategy consulting + Spanish QA

YouTube Partnership: Digital Strategy & Messaging QA

UnidosUS

Brought digital-marketing best practices, partner coordination, messaging guidance and Spanish QA to a UnidosUS partnership with YouTube and MediaWise/Poynter focused on misinformation literacy.

Communications, Brand, Content & EditorialReputation, Media & AudiencePartnerships & Stakeholder Engagement
+ Social Impact & Advocacy
TechnologySubstantially contributed
6 creators
6.3M impressions; 875K video views

Ed Tech Influencer Campaign

UnidosUS

Helped design an influencer program that met Latino parents where they were online and translated digital-access, social-emotional-learning and school-safety information into creator-led content for Instagram, TikTok and YouTube.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business Intelligence
+ Education & Economic Opportunity+ Health & Wellbeing
TechnologyLed
225K readers
regional business audience; executive interviews

Technology & Business Intelligence Journalism

Diario El Informador

Covered technology, business intelligence and innovation for a regional business audience, interviewing leaders and translating emerging business and technology topics into accessible editorial content.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Consumer, Media & Culture
TechnologyLed
Cross-border
U.S., Uruguay & Venezuela client projects

Web / Brand Prototyping for Small Businesses

Independent Consultant

Managed small-business website and brand projects by translating business needs into creative briefs, coordinating outsourced designers/developers and keeping messaging, visual identity and delivery aligned.

Communications, Brand, Content & EditorialOperations & Business Intelligence
+ Consumer, Media & Culture+ Education & Economic Opportunity
ConsumerLed
225K readers
weekday; 325K Sunday; 5-state region

Regional Journalism: Business, Health, Tech, Trends, Culture & Lifestyle

Diario El Informador / Estampas Larense

Built a communications foundation as a journalist and editor covering business, CSR, health, science and technology, entrepreneurship, trends, wellbeing, tourism, culture, home, religion and entertainment for a major regional print audience.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business Intelligence
+ Social Impact & Advocacy+ Health & Wellbeing+ Technology & Innovation+ Education & Economic Opportunity
BuiltLed
997K impressions
H1 2026 (+39.92%); 24.17K engagements (+38.56%)

SWE Homes: Marketing Transformation for Real Estate

SWE Homes

Transformed a reactive marketing environment into a more integrated communications and operations model spanning brand, growth, property marketing, customer experience and team systems for a large real-estate portfolio.

Communications, Brand, Content & EditorialLeadership, Culture & ChangeReputation, Media & AudienceOperations & Business IntelligenceCustomer Experience & EngagementTraining & Capability Building
+ Technology & Innovation+ Financial Services & Lending+ Consumer, Media & Culture
BuiltLed
2,000+ properties
tiered deliverables matched to condition & price

Marketing Inspection & Property Storytelling System

SWE Homes

Partnered with field operations to change how properties were documented for marketing, adding a marketability lens to inspections and creating tiered deliverables so content effort matched each property's condition, price and opportunity.

Operations & Business IntelligenceCommunications, Brand, Content & Editorial
+ Technology & Innovation
BuiltLed
NPS workflow
connects CX, reputation, testimonials & reviews

SWE Homes: Voice of Customer & NPS Framework

SWE Homes

Introduced a Voice of Customer approach turning customer feedback into both reputation insight and service improvement, inviting strong advocates into testimonial/review programs while routing concerns internally before they go public.

Operations & Business IntelligenceReputation, Media & AudienceCustomer Experience & EngagementResearch & Audience Insights
+ Technology & Innovation