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Portfolio Category

Social Impact & Advocacy

Human rights, civil liberties, DEI, Latino communities, corporate responsibility, nonprofits & community engagement.

13cases of selected experience in this category
ActivationsAffiliate networkAffiliate storytellingBilingual communicationsBilingual interviewingBrand partnershipsBusinessBusiness journalismCivic informationCommunity engagementCommunity relationsContent operationsCorporate responsibilityCreator strategyCredentialingCross-channel repurposingCSRCultureDigital platformsDonor engagementEconomic mobilityEditorial integrityEnterprise communicationsEvent communicationsExecutive communicationsExecutive visibilityFinancial empowermentFoundation communicationsGender equityGlobal communicationsHealthHuman rightsHuman-centered storytellingImmigrationInfluencer strategyInstitutional brandJournalismLatino audiencesLatino healthLegal servicesLegal services accessLifestyleMedia literacyMedia reachMisinformationNonprofit communicationsPartner coordinationPartner strategyProfessional developmentPublic healthResearch translationSoccerSpanish QAStakeholder storytellingTechnologyThought leadershipTourismTrendsVaccine equityVideo interviewingVideo strategyWellbeingWorkforce capacityYouTubeActivationsAffiliate networkAffiliate storytellingBilingual communicationsBilingual interviewingBrand partnershipsBusinessBusiness journalismCivic informationCommunity engagementCommunity relationsContent operationsCorporate responsibilityCreator strategyCredentialingCross-channel repurposingCSRCultureDigital platformsDonor engagementEconomic mobilityEditorial integrityEnterprise communicationsEvent communicationsExecutive communicationsExecutive visibilityFinancial empowermentFoundation communicationsGender equityGlobal communicationsHealthHuman rightsHuman-centered storytellingImmigrationInfluencer strategyInstitutional brandJournalismLatino audiencesLatino healthLegal servicesLegal services accessLifestyleMedia literacyMedia reachMisinformationNonprofit communicationsPartner coordinationPartner strategyProfessional developmentPublic healthResearch translationSoccerSpanish QAStakeholder storytellingTechnologyThought leadershipTourismTrendsVaccine equityVideo interviewingVideo strategyWellbeingWorkforce capacityYouTube
SocialSupported
50 yrs
of gender-equity research connected across 74+ countries

ICRW 50th Anniversary: Institutional Impact & Brand Narrative

ICRW

Helped turn ICRW's 50-year milestone into an institutional brand platform connecting five decades of gender-equity research with present-day urgency, aligning audiences, messaging and channels across Africa, Asia and the Americas.

Communications, Brand, Content & EditorialLeadership, Culture & ChangeReputation, Media & AudienceOperations & Business IntelligenceResearch & Audience Insights
+ Health & Wellbeing
SocialLed
Direct ownership
of interviews and bilingual social/video storytelling

Immigrant Integration: DOJ Recognition & Accreditation Storytelling

UnidosUS

Translated a technical immigration-legal-services pathway into accessible human stories by interviewing nonprofits that train staff for DOJ Recognition & Accreditation, creating social/video content on how expanded legal capacity improves access for immigrant communities.

Communications, Brand, Content & EditorialReputation, Media & Audience
SocialSupported
Major-platform
partnership with bilingual editorial governance

Voting Misinformation Partnership: UnidosUS × YouTube × MediaWise/Poynter

UnidosUS

Supported a high-profile voting-misinformation partnership with YouTube and MediaWise/Poynter by coordinating partners, advising on digital-marketing best practices and audience-facing messaging, and providing Spanish-language QA.

Communications, Brand, Content & EditorialReputation, Media & AudiencePartnerships & Stakeholder Engagement
+ Technology & Innovation
SocialLed
Repeatable workflow
across Education, Health, Housing & Workforce programs

Cross-Program Affiliate & Participant Storytelling

UnidosUS

Built a repeatable storytelling workflow turning program goals, budgets and story leads into bilingual audience-facing content: angle, questions, on-camera interviews, social copy, approvals, publishing and reporting.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business IntelligencePartnerships & Stakeholder EngagementTraining & Capability Building
SocialLed social/digital ops
1,000+ attendees
over 3 days; VP & Cabinet-level speakers; team of 3

Annual Conference & Changemakers: Nonprofit Event Communications

UnidosUS

Shifted flagship-event social coverage from reactive live posting toward a planned, video-first content operation designed to capture stronger stories, support high-profile speakers and extend event value beyond the room.

Communications, Brand, Content & EditorialReputation, Media & AudienceLeadership, Culture & ChangePartnerships & Stakeholder Engagement
SocialLed
Annual CSR special
balanced editorial value with commercial realities

Corporate Social Responsibility Journalism

Diario El Informador

As a business journalist, covered corporate social responsibility and built an annual CSR special edition that balanced editorial value with commercial realities, helping companies tell meaningful impact stories without compromising standards.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Consumer, Media & Culture
SocialSupported
12-state region
across Cervecería, Pepsi-Cola & Alimentos Polar

Empresas Polar: Corporate Responsibility & Community Institutions

Empresas Polar

Supported communications within a major enterprise ecosystem connecting consumer brands with education, health, community development, science, culture and conservation through Fundación Empresas Polar and Fundación Danac.

Communications, Brand, Content & EditorialReputation, Media & AudienceResearch & Audience Insights
+ Consumer, Media & Culture+ Environment, Conservation & Sustainability
HealthSubstantially contributed
25M+ impressions
from influencer vaccine content over 3.5 years

Esperanza Hope for All: Vaccine Access & Trusted-Messenger Comms

UnidosUS

Substantially contributed to social and influencer communications for Esperanza Hope for All, creating culturally relevant content around vaccine access and misinformation and helping shape creator fit, messaging guardrails and trusted-messenger execution for Latino audiences.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Social Impact & Advocacy
EducationLed
Credentialing pathway
DOJ R&A increases qualified immigration legal providers

Immigrant Legal Services: Professional Capacity Storytelling

UnidosUS

Interviewed organizations training nonprofit staff for DOJ Recognition & Accreditation, highlighting a professional pathway that increases the number of qualified people able to provide immigration legal services.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Social Impact & Advocacy
TechnologySupported
Major platform
strategy consulting + Spanish QA

YouTube Partnership: Digital Strategy & Messaging QA

UnidosUS

Brought digital-marketing best practices, partner coordination, messaging guidance and Spanish QA to a UnidosUS partnership with YouTube and MediaWise/Poynter focused on misinformation literacy.

Communications, Brand, Content & EditorialReputation, Media & AudiencePartnerships & Stakeholder Engagement
+ Social Impact & Advocacy
ConsumerLed
225K readers
weekday; 325K Sunday; 5-state region

Regional Journalism: Business, Health, Tech, Trends, Culture & Lifestyle

Diario El Informador / Estampas Larense

Built a communications foundation as a journalist and editor covering business, CSR, health, science and technology, entrepreneurship, trends, wellbeing, tourism, culture, home, religion and entertainment for a major regional print audience.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business Intelligence
+ Social Impact & Advocacy+ Health & Wellbeing+ Technology & Innovation+ Education & Economic Opportunity
FinancialSupported
~400%
higher organic engagement vs creator's prior 10-post avg

Financial Empowerment & Economic Mobility Campaigns

UnidosUS

Supported digital communications across financial empowerment and economic-mobility issues, including creator and social work designed to make financial information more relevant to Latino audiences in partnership with Experian.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Social Impact & Advocacy
BuiltCo-led
$50K → 5.4B
reach; 170K+ attendees; 2X web traffic in 20 days

SWE Homes × Houston Dynamo: Community Brand Partnership

SWE Homes

Helped turn initial executive skepticism into a strategic community brand partnership and co-led a 20-day activation extending SWE Homes' visibility across live experiences, community events, stadium exposure, interviews, video and digital touchpoints.

Communications, Brand, Content & EditorialReputation, Media & AudienceLeadership, Culture & ChangePartnerships & Stakeholder Engagement
+ Consumer, Media & Culture+ Social Impact & Advocacy