✨✨✨✨✨✨✨✨
MED

Bright ideas live here

Tap anywhere to turn on the lights

Back to Explore Work
Portfolio Category

Health & Wellbeing

Healthcare, public health, mental health, parenting, family wellbeing & medical devices/supplies.

11cases of selected experience in this category
Affiliate storytellingB2B-to-B2CBilingual communicationsBilingual contentBrand developmentBusinessCommunity educationCommunity health workersConsumer healthCSRCultureDigital accessDonor engagementEd techEducationExecutive communicationsFamily wellbeingFood accessFood securityFood systemsFunction buildingGender equityGlobal communicationsHealthHealthcareInfluencer marketingInfluencer strategyInstitutional brandInternal communicationsJournalismLatino healthLifestyleMarket researchMaternal and child healthMedical suppliesMisinformationNutritionOutreachPaid amplificationParentingPublic healthResearch translationRetailSNAPSocial videoSocial-emotional learningTechnologyThought leadershipToolkitsTourismTrendsVaccine equityWellbeingWICAffiliate storytellingB2B-to-B2CBilingual communicationsBilingual contentBrand developmentBusinessCommunity educationCommunity health workersConsumer healthCSRCultureDigital accessDonor engagementEd techEducationExecutive communicationsFamily wellbeingFood accessFood securityFood systemsFunction buildingGender equityGlobal communicationsHealthHealthcareInfluencer marketingInfluencer strategyInstitutional brandInternal communicationsJournalismLatino healthLifestyleMarket researchMaternal and child healthMedical suppliesMisinformationNutritionOutreachPaid amplificationParentingPublic healthResearch translationRetailSNAPSocial videoSocial-emotional learningTechnologyThought leadershipToolkitsTourismTrendsVaccine equityWellbeingWIC
SocialSupported
50 yrs
of gender-equity research connected across 74+ countries

ICRW 50th Anniversary: Institutional Impact & Brand Narrative

ICRW

Helped turn ICRW's 50-year milestone into an institutional brand platform connecting five decades of gender-equity research with present-day urgency, aligning audiences, messaging and channels across Africa, Asia and the Americas.

Communications, Brand, Content & EditorialLeadership, Culture & ChangeReputation, Media & AudienceOperations & Business IntelligenceResearch & Audience Insights
+ Health & Wellbeing
HealthSubstantially contributed
25M+ impressions
from influencer vaccine content over 3.5 years

Esperanza Hope for All: Vaccine Access & Trusted-Messenger Comms

UnidosUS

Substantially contributed to social and influencer communications for Esperanza Hope for All, creating culturally relevant content around vaccine access and misinformation and helping shape creator fit, messaging guardrails and trusted-messenger execution for Latino audiences.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Social Impact & Advocacy
HealthLed
National program
with community-based organizations & promotores

Comprando Rico y Sano: Food Security & Nutrition Storytelling

UnidosUS

Developed communications toolkits and interviewed Affiliates implementing a national food-security program, translating culturally responsive nutrition education and SNAP/WIC access into practical stories showing how local organizations serve Latino families.

Communications, Brand, Content & EditorialReputation, Media & Audience
HealthLed
Reusable toolkits
for a multi-partner WIC outreach initiative

WIC CIAO: Outreach Toolkits

UnidosUS

Created communications toolkits supporting culturally appropriate WIC outreach, giving program teams and community partners reusable materials to increase awareness and participation among eligible families.

Communications, Brand, Content & Editorial
HealthSubstantially contributed
6.3M impressions
across six creators; 875K video views

Ed Tech Back-to-School Influencer Campaign

UnidosUS

Helped build UnidosUS's first in-house influencer campaign to support Latino parents navigating digital access, social-emotional learning and COVID-19 school safety, combining creator authenticity with message guardrails and paid amplification.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business IntelligenceResearch & Audience Insights
+ Education & Economic Opportunity+ Technology & Innovation
HealthLed
Bilingual stories
from program implementers & recipient families

Padres Comprometidos: Family & Parent Success Stories

UnidosUS

Developed success stories featuring Education and Wellbeing Affiliates and participating families, turning program implementation into human-centered narratives about parent engagement and family support.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Education & Economic Opportunity
HealthLed
First comms function
built from zero; 2 hires; bilingual catalogs

Premiere / Medicom: Healthcare Communications Function

Premiere Soluciones Integrales

Built the first formal communications function for a healthcare and medical-supply ecosystem, hiring a small team and creating bilingual internal and external content across medical products, distribution and a future consumer retail concept.

Communications, Brand, Content & EditorialLeadership, Culture & ChangeOperations & Business IntelligenceTraining & Capability Building
+ Consumer, Media & Culture
EnvironmentLed
Toolkit + stories
culturally relevant nutrition & federal-access content

Food Security Communications (Comprando Rico y Sano)

UnidosUS

Through toolkit development and Affiliate interviews, helped translate food-security and nutrition programming into practical, culturally relevant stories about healthy eating and federal nutrition access.

Communications, Brand, Content & Editorial
+ Health & Wellbeing
TechnologySubstantially contributed
6 creators
6.3M impressions; 875K video views

Ed Tech Influencer Campaign

UnidosUS

Helped design an influencer program that met Latino parents where they were online and translated digital-access, social-emotional-learning and school-safety information into creator-led content for Instagram, TikTok and YouTube.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business Intelligence
+ Education & Economic Opportunity+ Health & Wellbeing
ConsumerLed
225K readers
weekday; 325K Sunday; 5-state region

Regional Journalism: Business, Health, Tech, Trends, Culture & Lifestyle

Diario El Informador / Estampas Larense

Built a communications foundation as a journalist and editor covering business, CSR, health, science and technology, entrepreneurship, trends, wellbeing, tourism, culture, home, religion and entertainment for a major regional print audience.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business Intelligence
+ Social Impact & Advocacy+ Health & Wellbeing+ Technology & Innovation+ Education & Economic Opportunity
ConsumerContributed
Early-stage
market research & benchmarking for retail concept

Premiere / Medicom: Redvital B2B-to-B2C Concept

Premiere Soluciones Integrales

Contributed market research, benchmarking and communications thinking to an early B2B-to-B2C healthcare retail concept that later evolved into Redvital, including work informed by international business conferences.

Communications, Brand, Content & EditorialOperations & Business Intelligence
+ Health & Wellbeing