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Portfolio Category

Environment, Conservation & Sustainability

Conservation, outdoor recreation, sustainability, agriculture, food systems & environmental education.

6cases of selected experience in this category
AgricultureAudience insightsCommunity educationCommunity relationsConservationConsumer brandCorporate responsibilityCrisis communicationsEnterprise communicationsFood securityFood systemsFoundation communicationsGovernment relationsIndustry communicationsIndustry partnershipsMeasurementMulticultural marketingNutritionOutdoor recreationOutdoor wellbeingPartner toolkitsResearchScienceStakeholder engagementSustainabilityAgricultureAudience insightsCommunity educationCommunity relationsConservationConsumer brandCorporate responsibilityCrisis communicationsEnterprise communicationsFood securityFood systemsFoundation communicationsGovernment relationsIndustry communicationsIndustry partnershipsMeasurementMulticultural marketingNutritionOutdoor recreationOutdoor wellbeingPartner toolkitsResearchScienceStakeholder engagementSustainability
SocialSupported
12-state region
across Cervecería, Pepsi-Cola & Alimentos Polar

Empresas Polar: Corporate Responsibility & Community Institutions

Empresas Polar

Supported communications within a major enterprise ecosystem connecting consumer brands with education, health, community development, science, culture and conservation through Fundación Empresas Polar and Fundación Danac.

Communications, Brand, Content & EditorialReputation, Media & AudienceResearch & Audience Insights
+ Consumer, Media & Culture+ Environment, Conservation & Sustainability
EnvironmentLed
182M impressions
FY22; 73% brand recall vs 16% for non-visitors (2021)

Take Me Fishing & Vamos a Pescar: Participation & Conservation Marketing

RBFF

Built distinct social strategies for Take Me Fishing and Vamos A Pescar from the ground up, using audience research, web behavior and culturally relevant content to connect outdoor recreation participation with a broader aquatic-conservation mission.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business IntelligenceResearch & Audience InsightsTraining & Capability Building
+ Consumer, Media & Culture
EnvironmentLed
Best-practice
featured by The Daily Carnage

COVID Outdoor-Recreation Response Toolkit

RBFF

Used an existing crisis framework to identify a constructive role for safe outdoor recreation during COVID, monitored audience response and turned effective messaging into reusable partner tools for the fishing and boating industry.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business Intelligence
+ Consumer, Media & Culture
EnvironmentSupported
Food-systems R&D
adjacent agriculture & crop-innovation exposure

Fundación Danac / Empresas Polar: Agriculture & Research Context

Empresas Polar

Enterprise communications experience included exposure to Fundación Danac, connecting a major food-and-beverage ecosystem with agricultural research, crop innovation, food systems and community development.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Consumer, Media & Culture
EnvironmentLed
Toolkit + stories
culturally relevant nutrition & federal-access content

Food Security Communications (Comprando Rico y Sano)

UnidosUS

Through toolkit development and Affiliate interviews, helped translate food-security and nutrition programming into practical, culturally relevant stories about healthy eating and federal nutrition access.

Communications, Brand, Content & Editorial
+ Health & Wellbeing
EnvironmentLed
National alignment
across government, state & industry partners

RBFF: Federal, State & Outdoor-Industry Stakeholder Communications

RBFF

Translated national consumer-marketing strategy into practical guidance that federal, state, conservation and industry partners with very different capabilities and priorities could use in their own markets.

Reputation, Media & AudienceCommunications, Brand, Content & EditorialOperations & Business IntelligencePartnerships & Stakeholder EngagementTraining & Capability Building
+ Consumer, Media & Culture