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MED

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Portfolio Category

Education & Economic Opportunity

Early childhood, education, workforce development, financial empowerment, entrepreneurship & career development.

16cases of selected experience in this category
Affiliate storytellingAffiliate trainingBankingBilingual contentBilingual marketingBrand strategyBrand systemsBusinessBusiness intelligenceBusiness journalismCapacity buildingCareer mobilityCareer pathwaysCollege persistenceConsultingContent repurposingCredentialingCSRCultureDigital accessDigital presenceDigital skillsEarly childhoodEconomic mobilityEd techEditorial leadershipEditorial strategyEducationEntrepreneurshipExecutive interviewsFamily wellbeingFinancial capabilityFinancial servicesFirst-generation studentsHealthHigher educationHomeownershipHousingHousing counselingInfluencer marketingInfluencer strategyJournalismLegal servicesLifestyleLMSMarketingPaid amplificationParentingParticipant storytellingProfessional developmentPublic healthSmall businessSocial contentSocial videoSocial-emotional learningStudent storytellingTechnologyTechnology careersTelecommunicationsToolkitsTourismTrainingTrendsVendor managementWebinarsWebsitesWellbeingWorkforce capacityWorkforce developmentAffiliate storytellingAffiliate trainingBankingBilingual contentBilingual marketingBrand strategyBrand systemsBusinessBusiness intelligenceBusiness journalismCapacity buildingCareer mobilityCareer pathwaysCollege persistenceConsultingContent repurposingCredentialingCSRCultureDigital accessDigital presenceDigital skillsEarly childhoodEconomic mobilityEd techEditorial leadershipEditorial strategyEducationEntrepreneurshipExecutive interviewsFamily wellbeingFinancial capabilityFinancial servicesFirst-generation studentsHealthHigher educationHomeownershipHousingHousing counselingInfluencer marketingInfluencer strategyJournalismLegal servicesLifestyleLMSMarketingPaid amplificationParentingParticipant storytellingProfessional developmentPublic healthSmall businessSocial contentSocial videoSocial-emotional learningStudent storytellingTechnologyTechnology careersTelecommunicationsToolkitsTourismTrainingTrendsVendor managementWebinarsWebsitesWellbeingWorkforce capacityWorkforce development
HealthSubstantially contributed
6.3M impressions
across six creators; 875K video views

Ed Tech Back-to-School Influencer Campaign

UnidosUS

Helped build UnidosUS's first in-house influencer campaign to support Latino parents navigating digital access, social-emotional learning and COVID-19 school safety, combining creator authenticity with message guardrails and paid amplification.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business IntelligenceResearch & Audience Insights
+ Education & Economic Opportunity+ Technology & Innovation
HealthLed
Bilingual stories
from program implementers & recipient families

Padres Comprometidos: Family & Parent Success Stories

UnidosUS

Developed success stories featuring Education and Wellbeing Affiliates and participating families, turning program implementation into human-centered narratives about parent engagement and family support.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Education & Economic Opportunity
EducationLed
Direct ownership
of small-business digital-skill success stories

Digital Skills Workforce Success Stories

UnidosUS

Developed workforce-development Affiliate and participant success stories showing how Latino entrepreneurs built digital skills, increased online presence and strengthened their ability to market and grow their businesses.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Technology & Innovation
EducationLed
Banking pathways
teller → universal-banker → relationship-banker

Latinos in Finance: Workforce Pathway Storytelling

UnidosUS

Created success stories featuring workforce-development Affiliates and participants moving through banking and financial-services training, making workforce-development outcomes tangible through lived experience.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Financial Services & Lending
EducationLed
Google-supported
tech/telecom career-pathway program

Latinx in Tech: Workforce Success Stories

UnidosUS

Developed workforce-development Affiliate and participant success stories around skills building and career pathways into technology/telecommunications, translating workforce-program outcomes into relatable stories for digital audiences.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Technology & Innovation
EducationLed
First-gen students
college persistence & degree-completion toolkits

Avanzando Through College: Student Success Stories & Toolkits

UnidosUS

Processed student success stories and created toolkits for a program helping predominantly first-generation Latino students navigate college, persist academically and move toward degree completion.

Communications, Brand, Content & Editorial
EducationLed
Content repurposing
long-form webinars → platform-ready social pieces

Early Childhood Education: Webinar-to-Social Repurposing

UnidosUS

Repurposed long-form early-childhood webinar content into shorter platform-ready social pieces, extending the life of subject-matter expertise and making useful information easier for audiences to consume.

Communications, Brand, Content & EditorialOperations & Business Intelligence
EducationLed
Credentialing pathway
DOJ R&A increases qualified immigration legal providers

Immigrant Legal Services: Professional Capacity Storytelling

UnidosUS

Interviewed organizations training nonprofit staff for DOJ Recognition & Accreditation, highlighting a professional pathway that increases the number of qualified people able to provide immigration legal services.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Social Impact & Advocacy
EducationLed
4+ years
225K weekday / 325K Sunday estimated readership

Business, Entrepreneurship & Economic Journalism

Diario El Informador

Reported on business, marketing, entrepreneurship, business intelligence and technology, interviewing owners and executives while editing contributors and strengthening the publication's editorial QA and visual systems.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business IntelligenceResearch & Audience Insights
+ Consumer, Media & Culture+ Technology & Innovation
EducationLed
3 countries
U.S., Uruguay & Venezuela client work

Freelance Small-Business Brand & Digital Advisory

Independent Consultant

Helped small businesses clarify audiences, positioning and digital presence through personas, tone of voice, bilingual content, competitive research and practical brand guidance, often reframing the requested tactic around the real business objective.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business IntelligenceResearch & Audience Insights
+ Consumer, Media & Culture+ Technology & Innovation
TechnologySubstantially contributed
6 creators
6.3M impressions; 875K video views

Ed Tech Influencer Campaign

UnidosUS

Helped design an influencer program that met Latino parents where they were online and translated digital-access, social-emotional-learning and school-safety information into creator-led content for Instagram, TikTok and YouTube.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business Intelligence
+ Education & Economic Opportunity+ Health & Wellbeing
TechnologyLed
Cross-border
U.S., Uruguay & Venezuela client projects

Web / Brand Prototyping for Small Businesses

Independent Consultant

Managed small-business website and brand projects by translating business needs into creative briefs, coordinating outsourced designers/developers and keeping messaging, visual identity and delivery aligned.

Communications, Brand, Content & EditorialOperations & Business Intelligence
+ Consumer, Media & Culture+ Education & Economic Opportunity
ConsumerLed
225K readers
weekday; 325K Sunday; 5-state region

Regional Journalism: Business, Health, Tech, Trends, Culture & Lifestyle

Diario El Informador / Estampas Larense

Built a communications foundation as a journalist and editor covering business, CSR, health, science and technology, entrepreneurship, trends, wellbeing, tourism, culture, home, religion and entertainment for a major regional print audience.

Communications, Brand, Content & EditorialReputation, Media & AudienceOperations & Business Intelligence
+ Social Impact & Advocacy+ Health & Wellbeing+ Technology & Innovation+ Education & Economic Opportunity
BuiltLed
74 participants
vs 40 planned; ~90% satisfaction; 20 orgs posted

Housing Access & Affiliate Capacity (UWHA)

UnidosUS (UWHA)

Strengthened the communications capacity of housing-counseling organizations by diagnosing their social-media skills gap and building a practical LMS-based course they could use to communicate impact more independently.

Leadership, Culture & ChangeOperations & Business IntelligenceCommunications, Brand, Content & EditorialResearch & Audience InsightsTraining & Capability Building
+ Financial Services & Lending+ Education & Economic Opportunity
FinancialLed
Bank of America
workforce program connected to major financial institutions

Latinos in Finance: Banking Career Pathways

UnidosUS

Developed stories showing how community-based workforce programs prepared Latino jobseekers for banking and financial-services careers, giving funders, partners and audiences a more human view of workforce outcomes.

Communications, Brand, Content & EditorialReputation, Media & Audience
+ Education & Economic Opportunity
FinancialLed
74 vs 40
participants; ~90% satisfaction; post-training adoption

UWHA: Homeownership Communications Capacity

UnidosUS (UWHA)

Helped housing-counseling Affiliates become better storytellers by turning needs-assessment findings into a social-media course for organizations supporting homeownership, foreclosure prevention, rental counseling and financial capability.

Leadership, Culture & ChangeOperations & Business IntelligenceCommunications, Brand, Content & EditorialTraining & Capability Building
+ Built Environment & Infrastructure+ Education & Economic Opportunity