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Food & beverage, consumer brands, retail, arts, music, culture, media, entertainment & lifestyle.
Diario El Informador
As a business journalist, covered corporate social responsibility and built an annual CSR special edition that balanced editorial value with commercial realities, helping companies tell meaningful impact stories without compromising standards.
Empresas Polar
Supported communications within a major enterprise ecosystem connecting consumer brands with education, health, community development, science, culture and conservation through Fundación Empresas Polar and Fundación Danac.
Premiere Soluciones Integrales
Built the first formal communications function for a healthcare and medical-supply ecosystem, hiring a small team and creating bilingual internal and external content across medical products, distribution and a future consumer retail concept.
Diario El Informador
Reported on business, marketing, entrepreneurship, business intelligence and technology, interviewing owners and executives while editing contributors and strengthening the publication's editorial QA and visual systems.
Independent Consultant
Helped small businesses clarify audiences, positioning and digital presence through personas, tone of voice, bilingual content, competitive research and practical brand guidance, often reframing the requested tactic around the real business objective.
RBFF
Built distinct social strategies for Take Me Fishing and Vamos A Pescar from the ground up, using audience research, web behavior and culturally relevant content to connect outdoor recreation participation with a broader aquatic-conservation mission.
RBFF
Used an existing crisis framework to identify a constructive role for safe outdoor recreation during COVID, monitored audience response and turned effective messaging into reusable partner tools for the fishing and boating industry.
Empresas Polar
Enterprise communications experience included exposure to Fundación Danac, connecting a major food-and-beverage ecosystem with agricultural research, crop innovation, food systems and community development.
Diario El Informador
Covered technology, business intelligence and innovation for a regional business audience, interviewing leaders and translating emerging business and technology topics into accessible editorial content.
Independent Consultant
Managed small-business website and brand projects by translating business needs into creative briefs, coordinating outsourced designers/developers and keeping messaging, visual identity and delivery aligned.
Diario El Informador / Estampas Larense
Built a communications foundation as a journalist and editor covering business, CSR, health, science and technology, entrepreneurship, trends, wellbeing, tourism, culture, home, religion and entertainment for a major regional print audience.
Estampas Larense Magazine
Planned and produced lifestyle, fashion and culture stories for a regional Sunday magazine, interviewing public figures and working with confidential future content that required strong editorial judgment and respect for exclusivity.
Unión Radio
Produced and co-hosted youth and children's programming for La Mega within the Unión Radio network, combining research, scripts, live production and improvisation in a high-speed broadcast environment.
Premiere Soluciones Integrales
Contributed market research, benchmarking and communications thinking to an early B2B-to-B2C healthcare retail concept that later evolved into Redvital, including work informed by international business conferences.
SWE Homes
Transformed a reactive marketing environment into a more integrated communications and operations model spanning brand, growth, property marketing, customer experience and team systems for a large real-estate portfolio.
Empresas Polar
Supported communications in operational environments including an Alimentos Polar distribution center, helping leaders and employees navigate inspections, risk, information flow and business-continuity concerns.
SWE Homes
Redesigned customer storytelling around real moments of homeownership rather than traditional office testimonials, capturing customers in their homes, businesses and communities to create more authentic stories about what ownership means.
SWE Homes
Helped turn initial executive skepticism into a strategic community brand partnership and co-led a 20-day activation extending SWE Homes' visibility across live experiences, community events, stadium exposure, interviews, video and digital touchpoints.
RBFF
Translated national consumer-marketing strategy into practical guidance that federal, state, conservation and industry partners with very different capabilities and priorities could use in their own markets.