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MED

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Portfolio Category

Built Environment & Infrastructure

Real estate, construction, engineering, infrastructure, oil & gas, energy & project management/consulting.

11cases of selected experience in this category
ActivationsAffiliate trainingAIAutomationBilingual brandBilingual contentBrand experienceBrand partnershipsBrand strategyBusiness continuityCapacity buildingCommunications intelligenceCommunity engagementContent systemsCrisisCross-functional processCustomer experienceDigital transformationDistributionEmployee alignmentFinancial capabilityFinancial communicationsHome equityHomeownershipHousingHousing counselingInspection workflowLendingLMSMarketing operationsMedia reachMortgageNPSOperational communicationsProcess designProperty marketingProperty operationsReal estateReal estate contentReal-estate technologyReputation managementSEO/AEOSoccerTeam leadershipTestimonialsTrainingVibe codingVoice of customerWorkflow automationWorkflow designActivationsAffiliate trainingAIAutomationBilingual brandBilingual contentBrand experienceBrand partnershipsBrand strategyBusiness continuityCapacity buildingCommunications intelligenceCommunity engagementContent systemsCrisisCross-functional processCustomer experienceDigital transformationDistributionEmployee alignmentFinancial capabilityFinancial communicationsHome equityHomeownershipHousingHousing counselingInspection workflowLendingLMSMarketing operationsMedia reachMortgageNPSOperational communicationsProcess designProperty marketingProperty operationsReal estateReal estate contentReal-estate technologyReputation managementSEO/AEOSoccerTeam leadershipTestimonialsTrainingVibe codingVoice of customerWorkflow automationWorkflow design
TechnologyLed
40+ hrs / mo
saved by AI reporting; 20+ hrs/mo content workflow

AI-Enabled Communications Operations

SWE Homes

Uses AI-assisted prototyping and vibe coding to turn recurring communications problems into practical internal tools, including content planning, bilingual scripting, property descriptions and executive reporting.

Operations & Business IntelligenceCommunications, Brand, Content & EditorialLeadership, Culture & Change
+ Built Environment & Infrastructure
TechnologyLed
2,000+ properties
tiered marketing system; 35 recurring processes

2,000+ Property Marketing Segmentation & Workflow System

SWE Homes

Supervised the creation of a 2,000+ property portfolio into a scalable marketing system by segmenting inventory, assigning deliverables by tier and creating AI-supported planning and description workflows with brand, SEO and compliance guardrails.

Operations & Business IntelligenceCommunications, Brand, Content & EditorialResearch & Audience Insights
+ Built Environment & Infrastructure+ Financial Services & Lending
BuiltLed
997K impressions
H1 2026 (+39.92%); 24.17K engagements (+38.56%)

SWE Homes: Marketing Transformation for Real Estate

SWE Homes

Transformed a reactive marketing environment into a more integrated communications and operations model spanning brand, growth, property marketing, customer experience and team systems for a large real-estate portfolio.

Communications, Brand, Content & EditorialLeadership, Culture & ChangeReputation, Media & AudienceOperations & Business IntelligenceCustomer Experience & EngagementTraining & Capability Building
+ Technology & Innovation+ Financial Services & Lending+ Consumer, Media & Culture
BuiltLed
2,000+ properties
tiered deliverables matched to condition & price

Marketing Inspection & Property Storytelling System

SWE Homes

Partnered with field operations to change how properties were documented for marketing, adding a marketability lens to inspections and creating tiered deliverables so content effort matched each property's condition, price and opportunity.

Operations & Business IntelligenceCommunications, Brand, Content & Editorial
+ Technology & Innovation
BuiltLed
74 participants
vs 40 planned; ~90% satisfaction; 20 orgs posted

Housing Access & Affiliate Capacity (UWHA)

UnidosUS (UWHA)

Strengthened the communications capacity of housing-counseling organizations by diagnosing their social-media skills gap and building a practical LMS-based course they could use to communicate impact more independently.

Leadership, Culture & ChangeOperations & Business IntelligenceCommunications, Brand, Content & EditorialResearch & Audience InsightsTraining & Capability Building
+ Financial Services & Lending+ Education & Economic Opportunity
BuiltSupported
Real-time
documented high-pressure government inspections

Operational Communications in Distribution Environments

Empresas Polar

Supported communications in operational environments including an Alimentos Polar distribution center, helping leaders and employees navigate inspections, risk, information flow and business-continuity concerns.

Leadership, Culture & ChangeReputation, Media & AudiencePartnerships & Stakeholder Engagement
+ Consumer, Media & Culture
FinancialLed
Dedicated playbook
bilingual brand governance within a multi-brand system

SWE Lending: Brand & Marketing Communications

SWE Homes / SWE Lending

Supports the SWE Lending brand with bilingual brand governance, content systems, campaign planning and cross-functional coordination designed to make complex financing information clearer and more consistent for consumers.

Communications, Brand, Content & EditorialOperations & Business IntelligenceReputation, Media & Audience
+ Built Environment & Infrastructure
FinancialLed
74 vs 40
participants; ~90% satisfaction; post-training adoption

UWHA: Homeownership Communications Capacity

UnidosUS (UWHA)

Helped housing-counseling Affiliates become better storytellers by turning needs-assessment findings into a social-media course for organizations supporting homeownership, foreclosure prevention, rental counseling and financial capability.

Leadership, Culture & ChangeOperations & Business IntelligenceCommunications, Brand, Content & EditorialTraining & Capability Building
+ Built Environment & Infrastructure+ Education & Economic Opportunity
BuiltLed
On-location
testimonials in customers' homes & businesses

SWE Homes: Customer Storytelling & Testimonial Experience

SWE Homes

Redesigned customer storytelling around real moments of homeownership rather than traditional office testimonials, capturing customers in their homes, businesses and communities to create more authentic stories about what ownership means.

Communications, Brand, Content & EditorialOperations & Business IntelligenceCustomer Experience & Engagement
+ Consumer, Media & Culture
BuiltLed
NPS workflow
connects CX, reputation, testimonials & reviews

SWE Homes: Voice of Customer & NPS Framework

SWE Homes

Introduced a Voice of Customer approach turning customer feedback into both reputation insight and service improvement, inviting strong advocates into testimonial/review programs while routing concerns internally before they go public.

Operations & Business IntelligenceReputation, Media & AudienceCustomer Experience & EngagementResearch & Audience Insights
+ Technology & Innovation
BuiltCo-led
$50K → 5.4B
reach; 170K+ attendees; 2X web traffic in 20 days

SWE Homes × Houston Dynamo: Community Brand Partnership

SWE Homes

Helped turn initial executive skepticism into a strategic community brand partnership and co-led a 20-day activation extending SWE Homes' visibility across live experiences, community events, stadium exposure, interviews, video and digital touchpoints.

Communications, Brand, Content & EditorialReputation, Media & AudienceLeadership, Culture & ChangePartnerships & Stakeholder Engagement
+ Consumer, Media & Culture+ Social Impact & Advocacy